As my mate Frazer Brookes says, “Communication is leadership and leadership is communication.”
Communication is the key skill in Network Marketing. It is a business of talking to people – sharing your story and your company story. How you communicate your excitement, your goals and vision to people. How your product, company, vision and excitement can help them. All of your energy and excitement – you need to be able to communicate that to people in order to enrol them.
You also need to be able to communicate with your team. You need to communicate throughout the team; to your distributors, your leaders, your customers. Communicate specials, promotions, blitzes and events to them. What is going to inspire them? You need to know that and know how to communicate that.
The next one is – CONSISTENCY.
We need to be consistent in your action. If you’re trying to lose weight and you are fantastic Monday to Friday but blow out every Friday and Saturday, you’re not going to lose weight. If you’re trying to run a marathon and you train really well, and then take two weeks off because you’re burned out – you won’t get the results you’re after. Consistency is key to success.
Consistency also breeds reliability. When we talk about leadership and communication being integral to success as a leader, having consistency in your actions is a very close second. Consistently showing up, consistently doing the income producing activities, consistently being on calls, consistently being on events, consistently being people into the team – those are the actions that show you’re reliable.
There is nothing worse than the person who gets all fired up, come out 1000% full of energy in the beginning, goes to work for 3 days – then disappears. They completely burn out because they’ve come out of the gates completely over the top.
The people they’re talking to are thinking “Man, where has Andrew been all month? He was all excited and now he’s disappeared. How can I rely on him? How can I believe in that vision and that excitement that he talks about?
If you don’t have consistency, people can’t believe in you. We don’t get any momentum, any growth, any foundation of a team – because we’re inconsistent.
And you’ll hear people say “Oh, I’ve been doing this for a year and I haven’t got anywhere.” My response – “No, you did this for a week eight separate times across the year. You had no consistency in your action.”
That rolls into the final one – the COMPOUND EFFECT.
If you haven’t read the book “The Compound Effect”, I recommend reading it. It’s one of the best books on personal development, business mindset and success principles going around.
Consistency builds into the compound effect.
When it comes to your compensation plan, there are normally two main types of payments. When you start, it’s predominately bonus heavy – which is great – but they eventually run out. The other payment – the residual aspect – is slow at the start, but it’s the one that explodes as we grow the team.
Your residual income compounds exponentially – as long as you stay consistent. If you’re inconsistent – as soon as the curve starts to move up – you stop and it goes back to zero. All that work to get momentum – but then you stopped doing the important tasks.
If you want a skyrocketing business, you have to remember the really exciting parts are delayed. But anything worth having takes time. Success takes work and sacrifice.
That is my wish for you, that you can skyrocket your business. You can absolutely explode it in 2021 and have an amazing year that will absolutely change your life.
As always if I can help in anyway, don’t hesitate to reach out to me. Send me a message I will get back to you. Until next time.
Andrew Logan is a Network Marketing Author, Coach and Mentor.
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